2nd International Symposium on Ceramic

Upon his marriage in 1973, Willi Geller opened a dental laboratory in Switzerland, which even then possessed the world's highest standards of technology in the dental industry. Vita Zahnfabrik took notice of this young dental technician who had come to Switzerland from Austria, made contact with him, and Geller served as an advisor to VITA. Vita Zahnfabrik used this opportunity to launch an advertising campaign.

On the shelf behind Geller's wall hangs a poster for the Japanese version of VITA. Back then, Japan was truly a distant land for Europeans. The fact that a VITA poster was made in Japan must have been a source of pride—not just because Japanese was a novelty, but because Geller's poster was spreading its wings across the world.

 

In 1978, VITA produced and released a poster featuring prosthetics created by Geller. Unlike previous posters, it included the creator's initials. Geller deliberately did not make the initials large, instead placing “WG” in the lower right corner to pique people's interest. Another purpose of the initials was to send a message to dental technicians and dentists, aiming to inspire pride in dental technicians.

 

From this point onward, Mr. Geller's lectures and hands-on courses became increasingly frequent. Concurrently, major events like the German Weiland Seminar began to emerge within the dental technician community. 


The Weiland Seminar was held every two years, and for the first four or so sessions, it was essentially a solo performance by Mr. Asami Tanaka. From this point onward, Mr. Geller's lectures and hands-on courses became increasingly frequent. Concurrently, major events like the German Weiland Seminar began to emerge within the dental technician community. The Weiland Seminar was held every two years, and for the first four or so sessions, it was essentially a solo performance by Mr. Asami Tanaka. His technique, marketed as the “One-Bake Technique,” involved thorough condensation after molar build-up, famously making restorations so durable they wouldn't break even if thrown onto the floor. This was an attractive technique for dental technicians of the time. Subsequent Wieland Seminars invited not only Mr. Asami Tanaka but also the dental world's most artistically accomplished dental technicians, with Geller being one of them. Geller recounted that during these lectures, he looked through a camera and saw a subject appear, gradually coming closer. It transformed into a woman, and finally, the image became a photograph of lips. He described this artistic presentation as a lecture with a strong impact that left a lasting impression (presumably Enrico Steger's lecture). 

 

Amidst these trends in the dental world, Mr. Geller was the first to show photographs of red lips alongside prosthetics during his lectures. When he first displayed those red lips, the audience was captivated. Why? Because no one had ever shown large red lips in a lecture before. At that time, he was the only one delivering such stimulating lectures. Geller intentionally used lip photos effectively for several reasons: to show the harmony between the patient's facial appearance and mouth area, to create a sense of sexiness, and to have the effect of waking up an audience that might otherwise become a little bored.

 


 

In 1984, the 2nd International Symposium on Ceramic was scheduled to be held in London. Willi Geller and Mr. Makoto Yamamoto were invited by Dr. John W. McLean to attend the symposium at the Barbican Centre in London, based on a recommendation from Mr. Asami Tanaka. At that time, Mr. Asami Tanaka was already a renowned dental technician, famous for his one-bake technique and the fact that his restorations remained intact even when thrown onto the floor after layering.

 

Dr. McLean visited Asia (Japan?) multiple times, and on his return trips, he would stop by Zurich to visit Geller's lab. During one such visit, he showed Geller photographs of Mr. Yamamoto's work (likely the opening photographs from Mr. Yamamoto's book The Metal Ceramics).

Geller was deeply impressed and later remarked, “I wanted to create something similar to Mr. Yamamoto's work.”

At that time, Mr. Yamamoto used “Matsukaze” porcelain powder, while Geller used “VITA” porcelain powder. Although their philosophies regarding porcelain differed slightly, Mr. Yamamoto respected Geller like a senior mentor. Geller also respected Mr. Yamamoto. While it may seem obvious, it's an interesting phenomenon that the more talented the dental technician, the more they tend to respect Geller. This occurs in any field. It means that only those who have worked hard themselves truly recognize another's effort, and only those with talent can truly see another's talent.

 

Later, this lecture became a turning point, serving as the catalyst for the dental world to recognize the importance of the dental technician's role.

1984 2nd International Symposium on Ceramics,

London June 9th - 11th.

Organizer: Quintessence

Venue: Barbican Centre

Date: June 10th, 1984

Morning Session: Lecture by Willi Geller

Afternoon Session: Lecture by Makoto Yamamoto


At the 2nd International Symposium on Ceramic, dentists were assigned a large venue, while the lectures and demonstrations by Mr. Geller and Mr. Shin Yamamoto were held in a smaller 250-person room. However, registrations continued to surge. Although an additional 250-person room next door was added, it still proved insufficient. Ultimately, the lecture series accommodated a total of 1,000 attendees across four 250-person venues. To add these new venues, the organizers obtained slides from the two speakers in advance and duplicated them for all four halls. Audio was connected to each venue, preparing a framework for 1,000 attendees. These two lectures became legendary events, drawing crowds that exceeded the 1,000-person capacity, with standing room only and some attendees unable to enter the halls.

At that time, dedicated lecture venues exclusively for dental technicians did not exist, and it was widely believed that a lecture solely for dental technicians could not succeed. This outcome was an unexpected and delightful surprise for the organizers, defying conventional wisdom within the dental community.

Geller recalls the time as follows:

Back then, admission fees were paid in cash, so the organizer, Mr. Hasse (former president of Quintessence Publishing), went home with a suitcase stuffed full of cash. Can you believe a suitcase filled with cash? But it really happened.

Ultimately, that success led to respect for us. Having technicians give lectures was profitable. Then, ceramic symposia began popping up one after another all over the world. These days, it feels like there are too many, but back then it was simply a fascinating phenomenon. They were excited and had a great time.

 

After these lectures, Mr. Makoto Yamamoto in the East and Willi Geller in the West gained worldwide respect. Naturally, they became the driving force in the global dental technology field, and their momentum showed no signs of stopping.

This was also due to their constant dedication to advancing the dental field through continuous study and improvement.

 


"2nd International Symposium on Ceramics London, United Kingdom June 9th - 11th, 1984" report article
"2nd International Symposium on Ceramics London, United Kingdom June 9th - 11th, 1984" report article
2nd
International Symposium
on Ceramic 
London, United Kingdom 

June 9th - 11th, 1984